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Advertising Agency: AlmapBBDO, Sao Paulo, Brazil General Creative Director: Marcello Serpa, Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Renato Simões Art Director: Marcos Kotlhar Copywriter: Sophie Schoenburg Producer: Paranoid BR Executive producer: Egisto Betti Direction: Cisma, Marcos Kotlhar Animation: Split Filmes, Marcos Kotlhar Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas Soundtrack / Voice-Over Artist: Kito Siqueira Editor / Assembler: Jonas Brandão Finishing Editor: Split Filmes Service: Cristina Chacon, Marina Leal Media: Paulo Camossa Jr Approval: Renata Simões

Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive.

Advertising Agency: Ogilvy, Sao Paulo, Brazil VP Executive Creative Director: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Rubens Filho Copywriter: Beto Cocito Art Director: Diego Machado Head of Production: Nana Bittencourt, Rossana Noceloni Project Manager: Paula Santana Technology Director: Juscelino Vieira Account Director: Valeria Barone Account Supervisor: Camila Porto Aproved by: Ernest Petty, Pedro Costa Production Company: Bossa Nova Films Executive Producer: Eduardo Tibiriça Producer: Mercia Lima Director: Georgia Guerra-Peixe Director of Photography: Marcelo Rocha Editor: Julio Airoldi, Bruno Tsuda Post-Production: Bossa Nova Films Audio: S de Samba Music Production: Chave Marin, Dimi Kireeff. Music Composer: Chave Marin, Dimi Kireeff

“Clothes left behind. Retro Boutique, Original Vintage Store.”

Agency: Ogilvy & Mather Argentina General Creative Directors: Maximiliano Maddalena, Javier Mentasti Head of Art: Diego Grandi  Creative Directors: Juana O’Gorman, Tamara Litovsky Copywriter: Lucas Antunes Art Director: Daniel Corrêa Photography: Ale Burset Image retouching: Diego Speroni Responsible for the client: Milva Russo

Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog’s senses. This means that if his teeth aren’t healthy he can’t bite it. 20% of his world is gone. That’s why the dog can’t understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete.

Advertising Agency: BBDO, Moscow, Russia Creative Director: Adrian Ely Art Director: Alex Daff Copywriter: Mircea Andronescu Illustrator: Jennifer Taylor / Paper Dog Studio Art Buyer: Marina Shponko Client Service: Maria Ustkachkinseva Published: April 2011

Advertising Agency: Jung von Matt, Stuttgart, Germany Art Director: Ralf Richter Copywriter: Norman Scholl Illustrators: The Broken Jug

“Nothing replaces a trip.”

Advertising Agency: Publicis, Madrid, Spain Creative Director: Alexandre Okada Copywriter: Felipe Cirino Art Director: Manu Mazzaro Photographer: Paola Vianna

Luxury brand Prada released today a short movie directed by Roman Polanski, starring Helena Bonham Carter and Ben Kingsley. The film had its premiere this week during the Cannes Film Festival, right before the official screening of Polanski’s film Tess.

Beautiful photography and a rather unexpected story. I liked the video until the final, totally unnecessary, tag line showed up.

Goodby, Silverstein and Partners are back with a new “Got Milk?” campaign called ‘Science of Imitation Milk’. Well, actually more than a campaign to promote milk, it’s a campaign against imitation milk such as almond, soy and coconut milk, which is as interesting as controversial. It consists of two TVC and an interactive website where they educate the public about the ingredients of “imitation milk”. The art direction of the project is superb, the TVC are fun, and the website is OK. For sure I think we could spend a really long time debating the disparaging contents of the campaign itself, but I don’t think this is the place to have such conversation, right?

Hat tip to The Denver Egotist

Advertising Agency: Leo Burnett Lisboa Executive Creative Director: Erick Rosa Creative Director: Luciana Cani Copywriter: Jaime Nascimento Art Director: Thiago Cruz Creative Assistant: Afonso Azevedo, Douglas Cardoso Promo Creative: Thiago Carvalho, Luciana Cani Account Director: Paula Lopes Account Supervisor: Inês Almeida Account Executive: Frederico Bento Production Director: Cristina Almeida Production: Hugo Lage Photography: Corbis Other Credits: Grand Union Portugal

“Use a number you’ll never forget.”

Advertising Agency: FoxP2, Cape Town, South Africa Creative Director: Justin Gomes, Andrew Whitehouse Art Director: Michael Lees-Rolfe Copywriter: Simon Lotze

An IBM invitation that involved a lot of sand. IBM was finding it increasingly difficult getting people to attend its seminars and conventions. Fewer and fewer wanted to travel and spend time out of office or home. So getting them to come to a new office opening seemed a task that had disaster written all over it. That was until Ogilvy came up with an invite with a difference. What invitees got was a large black box that contained a pouch of sand. Yes sand. The TA was instructed to pour the sand onto the enclosed plain white card and then read the message that appeared on it. How it worked was – the sand when poured and dusted off, got stuck to invisible gum on the white card, and revealed a message – “IBM Opens in Qatar”. An interactive device relevant to the desert city of Qatar. The task was very successful and had high recall. 340 invites were mailed out and 125 respondents attended. A 40% response rate. The entire exercise is now going to be replicated in other Middle Eastern markets.

Advertising Agency: Ogilvy & Mather, Bangalore, India Chief Creative Officer: Piyush Pandey Executive Creative Director: Ajanta Barker Creative Directors: Gautam Dev, Arun KT Art Director: Siju RS Copywriter: Gautam Dev Photographer: Sujith Bose Client Servicing: Saji Mathews, Nita Grandhi, Pallavi Dutta, Karan Malhotra Production: Manu Reddy, Naganandhan Rao

David Beckham plays Beethoven’s “Ode to Joy” in this new video from Cheil USA for Samsung Galaxy:

Fun.

Annonser med bara ett ord brukar få mig att osäkra min revolver. Det är allt som oftast en ”smidig lösning” när kommer till att göra knastertorr business-to-business-reklam. En bild – och ett ord. Gärna ett rätt tomt ord också. Som kvalitet. Eller kompetens. Eller målmedveten (gärna då med en bild på en boll som går i mål).

Men det finns undantag som bekräftar att regeln inte är någon regel, att ett enda ord kan säga allt det som behöver sägas. Som här, där reklambyrån Milk gör utomhusreklam för en mobilapplikation som visar vägen till lediga parkeringsplatser. Avsändare är P-Bolaget (Göteborgs Stads Parkering).

BONUS. Den här annonsen – inför fotbollsderbyt mellan Gais och Häcken – är också schysst. Också här heter reklambyrån Milk.

“Every kind of rock is on Ouï FM”

Advertising Agency: Leg agency, Paris, France Creative Director: Gabriel Gaultier Conceptor: Stéphane Richard, Virgile Lassalle Copywriter: Virgile Lassalle Art Director: Stéphane Richard, Caroline Lorin Account: Thomas Kohn Production: Catherine Candusso, Karine Diallo-Brière

Advertising Agency: The Red Brick Road, London, United Kingdom Executive Creative Director: Paul Weinberger Art Director: Mark Slack, Gemma Phillips Copywriter: Mark Slack, Gemma Phillips Planner: David Hackworthy Agency Producer: Miles Nathan Production Company: Academy Director: Si & Ad Producer: Lucy Gossage Director of Photography: Marcel Zyskind Editor: Sam Rice Edwards, The Assembly Rooms Post-production: Finish Music: Adam Buxton Composition: Nick Webb Audio Post-Production: Scramble Media Agency: Mediacom Media Planner: Andrew Lloyd, David Mills

Advertising Agency: The Red Brick Road, London, United Kingdom Executive Creative Director: Paul Weinberger Art Director: Mark Slack, Gemma Phillips Copywriter: Mark Slack, Gemma Phillips Planner: David Hackworthy Agency Producer: Miles Nathan Production Company: Academy Director: Si & Ad Producer: Lucy Gossage Director of Photography: Marcel Zyskind Editor: Sam Rice Edwards, The Assembly Rooms Post-production: Finish Music: Adam Buxton Composition: Nick Webb Audio Post-Production: Scramble Media Agency: Mediacom Media Planner: Andrew Lloyd, David Mills

Men have 2 big passions: football/soccer & nightlife. They dont seem to get along sometimes. For that reason, we decided to join them and play a football/soccer match on a dance floor. We produced the first football/soccer match placed on the dance floor. And to make that possible, we created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.

Advertising Agency: Ogilvy Action, Argentina General Creative Director: Silvio Panizza Creative Directors: Alejandro Garone, Rodrigo Isaia Copywriter: Felipe Autran Art Director: Tiago Salgueiro General Manager: Marco Chiossone Managing Director: Karina Aiello Account Director: Georgina Roccatagliata Account Executives: Jazmín Salas, Mijal Sus Production Director: Valeria Pinto Agency Producers: Federico Faralla, Gaston Sueiro BTL Producción Director: José Cardelli BTL Producer: Martín Cecchi, Pedro Dufou Production House: Muu cine Table Developers: FX Studios Director: Alejandro Rey Executive Producer: Guido Rotemberg General Production: María Rosa Godoy, Juan Maidana Director of Photography: Federico Cantini Edition: Lucas Bottaro Post Production: Jaqueline Eckerdt, Mechi Serrano Music Designer: Rifle Responsible for the client: Pablo Beltrán, Marcos Ottone

Advertising Agency: DLC / Ogilvy, Puerto Rico Executive Creative Director: Rafael Sepúlveda Copywriters: Gabriel Ríos, Daniel Roman Art Directors: Jennifer Zierenberg, Francis Fernández Account Supervisor: Yanira Otero 3D Production: Reaktor Post

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Organic and Constellation Wine bring you a new app, designed to pair your friends with wine, rather than food or some elitist reason.

Pass the Bottle aims to make use of the millennial generation's social media pastime and learn something about wine by allowing them to talk about their favorite subject: themselves.

The app acts as a "social sommelier," by pairing your friends' personalities with one of ten appropriate wines on offer. If your wine knowledge doesn't go beyond "red" and "white," you'll start thinking about wine differently after you use the app. You might even win two Lollapalooza tickets or some discounts, too.

And really, what makes more sense as a way to describe a wine's personality? "It's sweet, playful and spontaneous," or "A precocious wine with a hint of tobacco. Has early charms. Later it evolves into rich tobacco."

And while oenophiles who like the taste of tannin and tobacco will see this as akin to choosing an architect based on one's favorite Seinfeld episode, they aren't the demographic this time. And considering the mid-shelf price points, this isn't their wine, either.

It is, however, the right idea for the right demographic. Now pass me the bottle. Preferably a Syrah.